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Curator Pick
WORK SHOWCASE
project name

Arketype

instagram
discipline
Brand Identity
country / location
Seattle
year
2026
q&a / interview
description

A / T / Chair = Arketype Monogram

Inspired by the arch in the chair structure, our monogram represents the brand’s contemporary approach to structured forms and environments.

We imagine Arketype as an interior design studio shaping homes and commercial interiors into warm, simple environments designed to last.

Our goal was to create a visual world that feels restrained and elevated while still carrying warmth and depth. The identity expresses a quiet sense of modern luxury through clean, structured forms softened by tactile materials, creating a visual language that feels grounded, considered and welcoming.

At the heart of the identity is a sculptural brand mark formed from the letter A, subtly echoing the silhouette of a chair. Paired with a modern wordmark, it reflects Arketype’s approach to balancing architectural clarity with character.

Through material studies and natural textures, every element is designed to feel as considered as the spaces Arketype creates.

Instagram: @miux.studio

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