Muekles - @by.daniblanc
After more than 40 years, some transitions need more than a new logo. 📐
Muekles is a leading retailer of designer furniture choosing to reflect its generational shift while expanding its structure into new business verticals. @by.daniblanco built the visual identity, brand strategy and architecture from the ground up to hold that ambition with clarity and confidence.
The symbol at the heart of the identity is derived from the letter K, inspired by the Bauhaus movement and the architectural forms of the Fundació Joan Miró designed by Josep Lluís Sert. From that single symbol, the vertical identities extend naturally: Interior Design expressed through an architectural section, Logistics through the silhouette of a person carrying a package.
Moving deliberately away from the earthy and pastel palettes that define so much of the furniture category, the result is a visual system built on restraint, sobriety and long-term confidence. 🤍✨
Brand Strategy, Identity & Architecture: @by.daniblanco for Muekles
Agency: Dani Blanco • Instagram: @by.daniblanco
